I think even if you are for abortion and stem cell research you still find this pretty creepy and wrong.
"Pepsi is funding the research and development, and paying royalties to Senomyx, which uses HEK-293 (human embryonic kidney cells) to produce flavor enhancers for Pepsi beverages.
“Using isolated human taste receptors we created proprietary taste receptor-based assay systems that provide a biochemical or electronic readout when a flavor ingredient interacts with the receptor,” says the Senomyx website.
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