Lauren Conrad Backatage at Chelsea Lately

Lauren posted on this on Lucky Magazine's tumblr page:
"I took this picture last night right before I filmed Chelsea Lately! I wore a dress from my Paper Crown Holiday line, TopShop shoes, and I debuted my new surfer-inspired hair color!"
XO Lauren
I'm dying to see her new hair color up close. I was hoping we might get some photos of her leaving Chelsea's studio yesterday but I haven't come across any yet. Fingers crossed for new candids and soon! :)
Click here to watch Lauren's interview on Chelsea Lately
Click here for all the latest news on Lauren Conrad
~Kelli at Hills Freak

Video: Lauren Conrad on Chelsea Lately June 6, 2011

Lauren talks about her cancelled MTV reality show and her growing empire including her upcoming book release. PS Doesn't she look gorgeous? she's wearing a piece from her Paper Crown line! :)
credit: E!
~Kelli at Hills Freak

Lauren Conrad's Paper Crown Holiday 2011 Look Book

Lauren Conrad's Paper Crown Holiday line features a good mix of Winter, Summer and trans-seasonal fashion — think floaty baby-doll dresses in sheer floral fabrics, maxi skirts teamed with singlets, cropped velour jackets, plus both short and floor-length dresses for nights out. If you’re a fan of Lauren’s classic and feminine style, the collection is true to the designer herself (you can picture LC in the high-waisted skirt and blouse combo). Stay tuned for where you can purchase the range online, but in the meantime, check out Paper Crown's latest offering.

Click here for all the latest posts on Lauren Conrad
credit - fab sugar
~Kelli at Hills Freak

Video & Photos of The Intro For Lauren Conrad's Cancelled MTV Reality Show

I am totally hating on MTV right now : ( . Let's all hope Lauren releases some of the video content on her website.
Sorry guys! The video is no longer available for viewing. MTV/Viacom yanked it down from youtube and the creators own site! Talk about heavy handed.
Click here for all the latest posts on Lauren
credit - angelaandithyle.com, Lovely Lauren
~Kelli at Hills Freak

15 Minutes with Lauren Conrad: Designer, Author, Mogul

By Kerry Pieri @ StyleCaster
What made you want to launch a personal line again?
I wanted to do it when I started working with Kohl's – I wanted to be able to work on that and develop my brand.
Why did you opt not to use your name when branding Paper Crown?
I think that when you take your name out it makes it less of celebrity brand and that’s what we were were trying to do. We wanted something that had that whimsical, youthful sound. The name comes from when I was young I used to play dress up a lot and I would go to my Grandma's house I didn’t have my trunk there and so we would make paper crowns – it was a way of making your own glamour.
What was the inspiration for the first collection?
The first collection is for fall, and for the brand overall we wanted to balance out hard and soft so we put chiffon and soft fabrics with leather – it's all about achieving that balance.
What are some of your favorite pieces personally?
I love the tiered chiffon dress, I think it's really beautiful, we worked a lot on the fit. We also did a faux leather legging that's really great also.
What was the audience you were appealing to in terms of price point?
This line is really about higher end, more specialty pieces. The price point is between $59 and $460. We wanted a lot of variety, but it's competitively priced for a contemporary line. We just went to Coterie [sales trade fair in New York City] and it’s meant to be more specialty and more boutique and appropriate for the right sections of a department store.

You had planned on launching this collection with a reality show on MTV, which was later canceled. Were you relieved or would you have wanted the press it would have brought?
Both options come with pros and cons there’s definitely a pro of marketing a line, but the process is simpler without a crew of cameras and we're not as limited to what we can do because cameras have to have access and people aren’t always willing to work with you.
Would you ever do a reality show again?
I don’t know – you never say never but not at this point.
Where do you see Paper Crown in the future? Stand alone stores? E-commerce?
We want to start on e-commerce, not on our own but with an online store. I think it’s difficult to have stores but we’re not ruling it out
Who would your ideal celebrity be to wear Paper Crown?
There's no one in particular, we wanted pieces that weren't so specific to one person or one style, so it can be worn differently and by all different women.
How would you describe your personal style right now?
I’m loving the whole 70s trend, I lived in skinny jeans for years and years and for the first time I’m starting to wear a flair. I love flowy fabrics and pretty prints.
Do you read trend forecasts and the like or do you prefer just to design what you're feeling?
I think it’s a marriage of the two because you have to be trend conscious but you want to be creative and create something different – you’re creating your own designs while keeping trends in mind.
Do you think of Paper Crown as an every day wear collection or more special occasion?
It's a collection for both-there's staple pieces in there, the blazer and we wanted pieces that are transitional pieces that can be worn up or down, but that full length chiffon is for special occasions, definitely.

Click here to check out the Paper Crown look book
Click here for all the latest posts on Paper Crown
credit - Kerry Pieri @ StyleCaster
~Kelli at Hills Freak

Video: Lauren Conrad's Line 'Paper Crown' is featured on ktla

 

I wish Lauren was in the video but it's still great to see her new line showcased on TV. I love the tiered maxi dress (1st item)
credit - ktla, thanks for the heads up portia!
~Kelli at Hills Freak

Lauren Conrad On Her New Line, Her Canceled Reality Show and that Whitney Port Rumor

By Leah Chernikoff
When I stopped by the Coterie yesterday to interview Lauren Conrad and check our her debut contemporary line, Paper Crown, I expected a crush of cameras, reporters and publicists. I expected that an overly protective publicist would monitor my interview to make sure I didn’t ask certain questions and that I wrapped it up after 10 minutes. So it was a pleasant surprise when I located Paper Crown’s modest booth at Pier 94 to find Conrad and her two business partners (also her two best friends–not Hills alums), just hanging out, listening to Billy Joel on an iPad, and not a paparazzo or crazed publicist in sight.
Of course, if MTV hadn’t dropped the reality show they were filming about Conrad’s new line, there would have been a 15-person camera crew crowding the space. “I was a little disappointed at first but I’m very much OK with it now,” said Conrad of her show being canceled. “I really loved that I had the opportunity to show people what I love to do but it also becomes more difficult when you bring a crew into the process because it’s very fast moving. [The show] was very different from The Hills–it was filmed like a documentary–it was a very different experience.” Now, she even seemed relieved there wasn’t a camera crew around to make everything crowded and chaotic. “Can you imagine if there were cameras here?” she said, looking around at Paper Crown’s small booth.
Sadly, the absence of camera crews means that there’s little hope Conrad’s show will make it to air on any network–because MTV stopped filming halfway through the design process. “It’s an incomplete story now” Conrad said.

But back to the clothes. “We wanted to the collection to look very clean and fresh–those are the pieces I gravitate towards,” Conrad told me as she walked me through Paper Crown, looking lovely in her leather shorts, a blazer and blush blouse from the line. “When I was designing [the collection] I wanted to do pieces that could be worn lots of different ways–I think it’s nice to invest in pieces you can wear throughout a few seasons. It’s modern but not overly trendy. I wanted an overall romance feel to the line, balanced out with a couple tailored pieces for a slight menswear feel and the leather pieces to balance out the chiffons.”
With Paper Crown, Conrad has achieved what she set out to do: the compact collection (you can view the complete look book here ) is full of on-trend basics like soft knits, silk button down blouses, tailored cropped pants and blazers, and faux-leather shorts and skirts balanced with loose airy chiffon dresses in blacks, blushes, creams, gray-blues and a few muted floral prints. It all looks like stuff Conrad would actually wear (or has already worn). “You’re keeping a customer in mind but you want to love each piece,” says Conrad. Her favorite is the tiered chiffon maxi-dress, which will retail at $400.
No word yet on where Paper Crown will be sold but Conrad and her team hope to be installed in small boutiques across the country as well as one big department store. Pricepoints range from $69 for jersey tops to $400 for dresses (like the tiered chiffon number).

Of course, we couldn’t leave without addressing one more rumor recently floating around the internet–a report from Us Magazine that Whitney Port was peeved at her former Hills co-star because “she thinks that The City was canceled to make room for Lauren’s new reality show…Whitney feels like she got the shaft.” “I don’t really know where that rumor came from,” Conrad said. “It didn’t even make sense though–why would she be jealous of that show that’s no longer happening?” It makes even less sense considering Whitney Port is the only member of the original Hills cast Conrad keeps in touch with. “I have so much respect from her–she’s amazing,” said Conrad, who had texted with Port about the rumor hours earlier.

credit - Leah Chernikoff at Fashionista, thanks for the heads up portia! : )
~Kelli at Hills Freak

Lauren Conrad Dishes On Her New Clothing Line and Her Biggest Hair Color Regrets

While at Coterie, the fashion trade show at New York City's Pier 94, mentally assembling our dream wardrobe this weekend (Theory pants, Elizabeth and James jacket...), we noticed a booth coming up on our left that had boutique buyers circling like sharks. It was Paper Crown, Lauren Conrad's new (non-Kohl's) fashion line. Conrad herself was there to explain the line, wearing high-waisted leather shorts from the collection and '60s winged liner. We chatted with her about her favorite Paper Crown look and her all-time beauty hits and hair color misses.
Why the name Paper Crown? W
hen I was little I used to go to my grandmother's and we would always play dress-up; but when I would go there, I wouldn't have my dress-up trunk with me, so we'd make these paper crowns. That was our way of creating our own glamour—and that's what we wanted the line to be like.
Do you have a favorite piece?
I love the tiered dresses. [Shown above]
How would you wear your hair and makeup with one?
Well, it depends on where I'm going and how I'm accessorizing it—but I would probably wear my hair down, because it's a chiffon dress and it's flowy, and I'd go for a more natural makeup look.
What's the one makeup item you have to wear everyday?
If I can only put one thing on, mascara. I bet that's everyone's answer! I wear Maybelline New York Full 'N Soft mascara.
You've been rocking darker hair recently
I usually change the color a little bit, every two and half months I go in [to Chris McMillan Salon]; it's always really subtle changes.
So you're never going extreme—no fire engine red for you?
No! Actually, my hairdresser is a redhead and she pulls it off amazingly. But no, I tried red hair in high school and it did not look good on me. It was more a maroon.

What made you go for that at the time?
Oh, when I was in high school, on Friday nights I used to dye my hair out of a box. It was something to do. I would just get bored, I guess.
And how long did the maroon hair last?
Not very long! It was a red-brown that had turned into a purple-y maroon. I remember I showed up at school and we had gotten our new soccer uniforms that day, and it was the exact color of our new jerseys. Everyone said, "Oh that's so cool." And I was like, "I have to change this immediately! This is not intentional!"
Any other hair color regrets?
I had bleached hair for awhile. It was pretty bad.
But did you like it at the time?
I mean, I'm from Orange County, so it was the norm. Everybody had badly bleached hair [then]. But yeah, it's so funny because I'll look back at pictures and think, "Oh my God, I thought I looked so great." It's hysterical.

***Click here to see more photos of Lauren at Coterie ***
*** Click here to see all the latest Lauren Conrad posts ***
credit - Allure
~Kelli at Hills Freak

Lauren Conrad: Behind the Scenes Photos At Coterie

Lauren Conrad attends the ENK Fashion Coterie Fall 2011 at Pier 94 and Javits Center on February 20, 2011 in New York City. Lauren was there with Maura McManus for the debut of their line 'Paper Crown'.

Click here to see more photos and to read Daniel's first hand account of visting with Lauren at Coterie.
credit - zimbio, twitter, Daniel Quintanilla
~Kelli at Hills Freak