Lauren Conrad: Out & About in West Hollywood

Lauren Conrad looks fashionable as she gets into her car after hanging out with a friend in West Hollywood - March 4, 2011. That looks like Maura McManus doesn't it?

credit - tlfan
~Kelli at Hills Freak

Lauren Conrad: Behind the Scenes Photos At Coterie

Lauren Conrad attends the ENK Fashion Coterie Fall 2011 at Pier 94 and Javits Center on February 20, 2011 in New York City. Lauren was there with Maura McManus for the debut of their line 'Paper Crown'.

Click here to see more photos and to read Daniel's first hand account of visting with Lauren at Coterie.
credit - zimbio, twitter, Daniel Quintanilla
~Kelli at Hills Freak

Lauren Conrad Explains Why She Won't Get To Wear Her New Line, Paper Crown (until March)

"I tend to spill on things," Lauren Conrad explains, which means her business partner (and childhood friend), Maura McManus, isn't letting Conrad wear any of the samples from their new collection, Paper Crown, until after Coterie wraps up. "This is entirely self-funded," the 25-year-old explains, which is just one of the reasons she wants the collection of romantically tinged party dresses and leather leggings to be in pristine collection when boutique owners from across the country descend on the three-day-long NYC trade show to place their orders. "It's just three of us," she adds, "so I'll be there, working our booth!"
Sadly, none of their New York City escapades will be caught on tape, after MTV decided to pass on the pilot they ordered from the star, which was intended to document the launch of the line. "I'm disappointed," she explains, "because I loved the show, but ultimately they wanted it to be about my personal life." And while Conrad has received offers from companies eager to pick up where MTV left off, she's torn, if only because it would be just half of the story. "Since we stopped production, we finalized the line, shot the lookbook, and now we're going to New York," she explains. "The show was about a group of friends coming together and making something from scratch, and that's what we wanted to capture."
While film crews missed those crucial final moments, the effort is captured in the Paper Crown lookbook, which is packed with pieces that look like they could have been lifted straight out of Conrad's own closet. "I know how important branding is," she explains, "so it feels very cohesive, and very much like me." Case in point, she can't wait to take one of the tiered maxi dresses for a spin, and she intends to pair it with the Paper Crown cropped leather jacket. "It's a very romantic dress, but the jacket toughens it up a bit," she adds. While the line is significantly more expensive than the LC Lauren Conrad collection, which she'll continue to design for Kohl's, Conrad is aiming for a high cost-per-wear ratio with Paper Crown. "Nothing is overly trendy," she adds. "We want these pieces to be in people's closets for a long, long time."

credit - Elise Loehnen @ luckymag.com
~Kelli at Hills Freak

Lauren Conrad's 25th Birthday at Pure - Part 2

Click here to see the first batch of photos
I love that Lauren & Frankie have stayed such good friends and isn't that Chanel cake to die for? : )Such great photos!
credit - Lovely Lauren, I'm Not Obsessed, eye prime, tlfan
thanks for the heads up Tessa!
~Kelli at Hills Freak

First Look At Lauren Conrad's New Clothing Line 'Paper Crown'

Lauren is set to debut her very own clothing collection at New York Fashion Week! The line, titled ‘Paper Crown’, was designed for those who like to play dress up in a grown up world, with modern takes on classic style, elegant cocktail attire, and menswear-inspired pieces that are both youthful and effortless. Also in this collection, you will find ultra romantic maxis, tailored basics, and more. Paper Crown is inspired by LC’s love of fanciful design elements that transcend the boundaries of everyday fashion, while maintaining an aesthetic that is fresh and forward with a feminine charm.
Thus far, Lauren and her team have begun to build the brand’s awareness by giving fans and potential consumers sneak peeks of behind-the-scenes shoots and merchandise via large online networking sites such as Facebook and Twitter.
Here’s the first look at her new clothing line ‘Paper Crown’, set to hit stores Fall 2011.

credit - Shantée @ Fashionista101
~Kelli at Hills Freak